EVERYONE IS A CHIEF REMINDING OFFICER

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Every member of the leadership team needs to accept the responsibility of relentlessly reminding the organization – over and over again – of where they’re headed, and how they plan to get there. This "Chief Reminding Officer" mindset shift works best when the CEO gives formal permission to each member of their team to communicate often and informally with their teams, in their own authentic voice.

Leaders armed with this explicit trust and permission can now focus on building what Dan Coyle, author of The Culture Code, calls “High-Purpose Environments”, which are less “about tapping into some mystical internal drive but rather about creating simple beacons that focus attention and engagement on the shared goal. Successful cultures do this by relentlessly seeking ways to tell and retell their story.”[4] 

Clarifying what story to tell – and breaking it down into digestible pieces so everyone feels armed and confident in telling it – comes next.