Toggle sidebar

Previous: Everyone Is a Chief Reminding Officer

All books ▸ After The Add-On ▸ Principle #2 - Create a Clear Story

PRINCIPLE #2:

CREATE A CLEAR STORY

After The Add-On

Introduction: What Causes Post-Close Confusion?

Principle #1 - Embrace Your Second Job

Formal vs. Informal

Repeat, Repeat, Repeat

Everyone Is a Chief Reminding Officer

Principle #2 - Create a Clear Story

What's The Story With This Deal?

There Are Two Sides To Every Story

Let's Get Visual

Principle #3 - Don't Do It Alone

Find Yourself Some Sponsors

Get People Working On Stuff Together

Don't Forget What We're Going For

Principle #4 - Focus On A Big Idea

What's The Big Idea?

Get Your Story Straight

References + Inspiration

About The Author

Next: What's The Story With This Deal?