DON'T FORGET WHAT WE'RE GOING FOR

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We’re trying to accomplish a few key goals during these sponsorship sessions.

First, we’re following up on the initial broadcast of information with a more intimate two-way dialogue. By reinforcing and building on the message that was just shared, we always find (through both observation and more formal measurement) that the number of people inside the company who “get it” increases.

But the benefit of these smaller, more focused sponsorship sessions isn’t just a larger number of informed employees. Sponsors also help executives do what matters most in a significant change effort: Manage the risks.

The idea of managing risk during change is near and dear to our hearts here at ParkerGale. Our team has years of collective experience working on post-merger integrations during our time in strategy consulting, where we always built in work focused on surfacing, measuring, and mitigating risks.

There’s a reason for this. Bain’s annual risk survey recently found that companies who manage risks well significantly outperform those who don’t. This isn’t just about getting people onboard – it’s about underwriting a higher level of performance for the change to come.