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All books ▸ After The Add-On ▸ Principle #4 - Focus On A Big Idea

PRINCIPLE #4

FOCUS ON A BIG IDEA

After The Add-On

Introduction: What Causes Post-Close Confusion?

Principle #1 - Embrace Your Second Job

Formal vs. Informal

Repeat, Repeat, Repeat

Everyone Is a Chief Reminding Officer

Principle #2 - Create a Clear Story

What's The Story With This Deal?

There Are Two Sides To Every Story

Let's Get Visual

Principle #3 - Don't Do It Alone

Find Yourself Some Sponsors

Get People Working On Stuff Together

Don't Forget What We're Going For

Principle #4 - Focus On A Big Idea

What's The Big Idea?

Get Your Story Straight

References + Inspiration

About The Author

Next: What's The Big Idea?